Storefronts
Project Partners: Los Angeles Council District 15, Yo! Watts, LA Trade Tech Sign Painters Department, Woodbury University Agency for Civic Engagement, Marjory Garrison
2013
Watts, Los Angeles, CA
We redesigned storefronts for small businesses in Watts.
The Watts Community Studio was an economic development and planning project sponsored by LA City Councilman Joe Buscaino that sought to inform policy and investment based on robust youth engagement.
What started as a participatory research project evolved into increased collaboration and organization between small businesses, community-based organizations and faith-based organizations to further support community development.
Our team proposed a storefront facade program to support the many businesses on Wilmington Ave from 110 St. to 113 St. In less than six months, we helped 10 businesses design, permit, and install new business signage that included a custom graphic icon and business name, as well as a new painted facade.
The result was a cohesive corridor identity that also promoted the unique products and services of each business.
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The Preserve LA
1370 N St Andrews Pl
Los Angeles, CA 90028