We designed wayfinding signage to increase connections between existing amenities, supporting the pedestrian experience and small business activity.
For this Port of LA-sponsored project, we produced wayfinding signage, incorporating community feedback, that connects resources on Avalon Boulevard and the Wilmington Waterfront.
The project features nine signs with wayfinding for pedestrians, installed on City-owned light poles along Avalon Blvd between Anaheim Street and Harry Bridges Blvd. Each sign provides information about which small business amenities are within a several block radius, in addition to pointing to the LA Port at the Wilmington Waterfront and other civic destinations.
Each amenity is indicated with a simple and clear icon and accompanied by walking travel distance, creating a graphic cluster that gives a snapshot of resources nearby.
Project Partners: Council District 15.